If you want the short version, Nguyễn Thái Thiệu is the person who quietly built everything you are looking at. The bilingual storefront, the product catalog, the checkout, the search visibility, and the internal order system the workshop runs on were all designed and coded by him. A good deal of the writing on this journal that treats craft as a business comes from him too. You can see the wider arc of that work on Nguyễn Thái Thiệu's personal portfolio.
Matthew, as clients abroad know him, grew up inside a manufacturing workshop in Đà Nẵng, so making things has always come naturally. He studied marketing, fell for the web, and now works as a developer and digital marketer. If you are the kind of reader who likes the receipts, his full portfolio at thieun.com lays out the projects, the stack, and the outcomes in one place, and his personal site and case studies go deeper on the ones that mattered.
His hands-on projects usually start close to home. When the family bird's nest brand needed a proper online presence, he rebuilt the Yến Sào Tấn Hưng website from scratch and moved it up the local rankings inside a month. It is worth a look if you want to see how he treats his family's bird's nest brand as a real SEO project rather than a brochure. Around the same time he wanted one place to hold every AI workflow he had built, so he shipped his own AI content studio, and he still refines the Studio content workspace as new ideas land.
The rest of his work sits at the meeting point of product and applied AI. At Consen.ai he owned the go to market for Orion, an AI content marketing platform, and a lot of what he learned steering the Consen.ai content engine shows up in how AnnamMade publishes today. He also built InterFin, an AI finance advisor that walks people through their money in plain language, and you are welcome to try his conversational personal finance app for yourself.
He gives real weight to work that helps people. That is why he helped ship SafeEdu, an AI wellbeing platform for students facing hard and private topics, a project he still points to when he talks about building a safe AI companion for students. The same instinct shows up in the small teaching tools he makes for fun, like Matrix Lab for linear algebra, an interactive matrix transformation tool that turns a dry topic into something you can move with your hands.
His philosophy is short and he repeats it often. A business earns its place by the real value it creates, and money follows value rather than leading it. That belief runs through everything at AnnamMade and through Matthew Nguyen's web development work. If you only save one thing from this page, make it his complete project showcase, because that is where the whole story keeps growing.
If you would rather talk than read, the quickest route is to connect with him on LinkedIn, and when you have time to wander, his web and SEO work is the best place to start.